Chrome for iPhone
Problem: Redesigning the iOS campaign landing page to reduce bounce rates and add clear campaign branding.
Key Opportunities
Inject cohesive, human-focused brand narrative through the page, matching the style of the campaign.
Clearly define value-proposition(s) - reflecting the needs of the user with clear and easy takeaways.
Thoughtful consideration of layout and white space to hone focus and shorten path to each CTA.
Associate related content and drive exploration.
Create motivation headers that drive action.
Handoff
Handoff played a crucial role in this project by ensuring seamless collaboration between design and development. It provided clear guidelines on spacing, typography, and responsive behavior across multiple breakpoints, reducing inconsistencies and speeding up implementation. By maintaining design integrity, the handoff process helped deliver a polished, user-friendly experience across all devices.
